Fiji Surf Co - Company

A shop that promotes surfing in Fiji by selling surf products, providing surf information, local and international merchandise, board repairs, Surfboard rentals and surf booking agents for accommodations and tours.
The Objectives of the Fijian Surf Company are:

To develop and promote a new sport for locals to aspire to and encourage tourists to recognize Fiji as one of the best surfing destinations.
To identify, educate and accredit local talent in the skills of the industry from boat captaincy to surf instructors/ lifeguards and surfboard shaping etc.
Fijian Surf aims to establish itself in the global market arena as a genuine Fijian Surf label that locals can be proud to call as their own and the international communities can recognize us as a committed company with core values.
Encouraging Surfing as a healthy/active way of life for communities in Fiji. Fiji is blessed to have quality waves and people with exceptional athleticism – two key ingredients to produce world class surfers. Establishing positive lifestyle opportunities for the youth in choosing a worthwhile career path and a sport they begin to recognize and appreciate.
Establishing a stronger presence of Sports/Eco Tourism - local and international surf events in Fiji to boost the economy and raise the level of local participation which in turn nurtures athlete development and their profiles.
Fijian Surf is proud to revive Fiji’s surfing heritage, this was lost after the colonization of the British. We are about bringing back to life this lost art of Fijian Surfing which was once called “ Vakavodo Ua”.
To set up a charitable organization – Kai-Wai-an Foundation - making a difference in the impoverished lives of the less fortunate communities in Fiji. Fijian Surf intends to give proceeds of each product sold, surf tour and surf school completed to the coffers of the Foundation. This in turn enables the Kai-Wai-an to function and bring in medical, educational, food, clothing donations from overseas suppliers to villages here etc.
To recognize natural wave resources such as reefs then establish marine sanctuaries of sustainable growth and preservation for future generations to enjoy.

To establish a surf company that has the best interests of what all Fijian waves have to offer rather than focus only on a few. For instance – Tavarua only focuses on the waves on that Island – Cloudbreak/ Restaurants. Fijian Surf being an all around surf company for Fijian waves can associate with Tavarua waves as well as waves in the Yasawas, Lau and all over Fiji. We have been to more of Fiji than any other surf company therefore we can speak from experience.